Pangandaranis district of Pangandaran Regency within West Java province, Indonesia, that located on the southern coast of Java Island. Pangandaran beaches is one of popular tourist destinations in Pangandaran. There many local and foreign tourists comes to enjoy the beautiful of the scenery. They can feel the cool of sea breeze and enjoy the
Hai, mina-san. Buat yang nyari tugas deskripsi bahasa Inggris tentang Pantai Pangandaran. Ini salah satu tugas sekolah gue dulu. Ya, silahkan. Ada bahasa inggris sama terjemahannya sekalian. Pangandaran Beach is located in Ciamis, West Java . Pangandaran beach has beautiful scenery. This beach has white sand. Pangandaran Beach, we can see the beautiful waves, boats, assorted shellfish, and fish. Pangandaran Beach is very famous in Indonesia. This beach is the most visited while on vacation. We can go to the beach by car, small bus, medium bus, or big bus. It would be better if we went to the beach with family or friends. To go to Pangandaran Beach takes about 8 hours. Pangandaran Beach, we can enjoy the fresh coastal air, water play, sand play, diving, play with the fish, and the boat ride. In Pangandaran there are many stalls selling "souvenirs" are ready to take home. Ranging from Temporary tattoo shop, clothes shop, knick knacks beach, to wait for salted fish stall visited. And we can also enjoy the typical food Pangandaran on the waterfront. There are also natural caves and artificial caves such as stage cave, Parat cave, Mudal Well cave, lanang and Japan caves. As well as water sources Rengganis. We will also go Pangandaran nature reserve. In this Pangandaran nature reserve along the forest we would save a million charm. 1,000 ha nature reserve has a variety of flora and fauna such as the lotus flower raflesia, bison, deer, and various species of monkeys. If you go to Pangandaran beach, you will feel happy. All the problems that exist in your head will be lost. Terjemahan Pantai Pangandaran terletak di Ciamis, Jawa Barat. Pantai Pangandaran memiliki pemandangan yang indah. Pantai ini memiliki pasir putih. Di Pantai Pangandaran, kita dapat melihat ombak yang indah, perahu-perahu, berbagai macam kerang, kemompong, dan ikan-ikan. Pantai Pangandaran sangat terkenal di Indonesia. Pantai ini paling banyak dikunjungi pada saat liburan. Kita dapat pergi ke pantai ini dengan menggunakan mobil, bus kecil, bus sedang, dan bus besar. Akan lebih baik lagi jika kita pergi ke pantai ini bersama keluarga atau teman. Untuk pergi ke Pantai Pangandaran membutuhkan waktu sekitar 8 jam. Di Pangandaran banyak terdapat kios-kios yang menjual âoleh-olehâ siap untuk dibawa pulang. Mulai dari kios Temporary tattoo, Kios pakaian, pernak pernik khas pantai , sampai kios ikan asin menunggu untuk kita juga dapat menikmati makanan khas Pangandaran di tepi pantai. Disini juga terdapat pula goa-goa alam dan goa buatan seperti Goa panggung, Goa Parat, Goa Sumur Mudal, Goa lanang dan goa jepang. Serta sumber air Rengganis Kita juga akan pergi cagar alam pangandaran. Di cagar alam pangandaran ini kita akan menyusuri hutan yang menyimpan sejuta pesona. Cagar alam seluas 1000 hektar memiliki berbagai flora dan fauna langka seperti bunga raflesia padma, banteng, rusa, dan berbagai jenis kera Jika kamu pergi ke Pantai Pangandaran, kamu akan merasa bahagia. Semua masalah yang ada di kepalamu akan hilang. Di Pantai Pangandaran, kita dapat menikmati udara pantai yang segar, bermain air, bermain pasir, bermain dengan ikan-ikan, dan menaiki perahu.
ParangtritisBeach. Parangtritis Beach is the most popular beach located in Parangtritis Village, Kretek District, Bantul Regency, Yogyakarta. This beach is located about 25 km south of Yogyakarta city, in the journey you will get an interesting natural scenery. Along the way you will visit verdant rice fields, winding rivers and hills.
Santolo Beach Santolo beach is located in Pameungpeuk Garut, it is approximately 88 km from Garut. Although itâs not as famous as Pangandaran and Pelabuhan Ratu, it has also beautiful views.. The beach is located in southern of the town of Garut, West Java, it is precisely located in the District of Cikelet. It takes us about hours by car from Garut to the beach. Do not worry, you will not be bored during your journey, starting from Garut city until the beach of Santolo, you will be treated by stunning natural scenery. You will also have beautiful views along your journey, such as a wide field paddy or rice field, hilly tea garden, or the thickness and nature of forest. There are several alternative ways to reach the beach of Santolo. Firstly, The normal passing through Garut Kota, districts of Cikajang, Pameungpeuk and Cikelet where the beach streches, can be reached by using the public transportation from Cicaheum Vehicle Station disposable Bus or Leuwipanjang vihicle station with ELF minibus, it will charge you Rp. 35,000 and and take you 4-5 hours drive to reach Santolo Beach. Another alternative way is by using of a private vehicle. It will only spent you around Rp. 75,000 to Rp 100,000 or fuel of 12 to 15 liters of gasoline, while disposable Motor Pertamax fuel discharged only Rp. 25,000 to 30,000. When using the route of Ciwidey â Cisewu â Bungbulang â Pameungpeuk, it will be pretty far and there is no public transportation available, but the view along the journey is much nicer. It is estimated about 200-250 kms or 7 hours trip when you take this route. The beauty of Santolo Beach, Garut, is not worse than the beaches in Bali. In fact, here, there is a unique phenomenon that occurs only in two places in the world, namely in France and in Indonesia. What phenomenon is it? It is the phenomenon of seawater of the beach that flows into the river. In normal condition water flows vice versa, water flows from the river to the sea. Believe it or not? You can prove it yourselves. Cilauteureun another name of Santolo comes from Sundanese language that means non flowing eureun sea water. Curugan, part of this estuary, is a place where seawater flows from the estuary to the river rather than vice versa. And, France and Indonesia are the only two places in the world that have such phenomenons. In addition, on the west coast, there are an island that can be visited. Actually the island is commonly called Santolo Island. When viewed from the Google map it resembles the island, in fact it is actually just a rocky beach separated by Cilauteureun River estuary. The sides of the land is inundated by up seem to part with the main land. If you want to reach this island, you only have to cross about 50 meters of the river width from river bank of the main beach of Cilauteureun to the other bank on the island. However, when the sea is receding, you can simply walk through the shallow river without using fishing boats. Shores on this island is mainly in the form of coral, so donât forget to wear footwear for walking along the shore. Here, the scenery is not less interesting than in the main beach. You can see the waves from the open sea against the shore reef. We can also catch marine biota between rock cavities. It will also become our incredible, interesting, and funny experience. The roar of the calm waves and white sand, is other advantages from Santolo Beach. when visitors get bored with the white sand, they can cross the estuary by boat at a price of less than Rp. 2,000 per person. On the other hand, here you can enjoy the beautiful rows of rocks. Furthermore, we can enjoy fresh seafood dishes with a simple dish. Pretty tourist facilities required and souvenir kiosks are also available at affordable prices for travelers. Tourists who want to spend the night here do not worry about the facilities, because there are many lodging around the coast. The rent price is affordable around Rp. 100,000 up to Rp. 200,000 per day. There are also a bamboo house inns located along the beach. Non-weekend price is about Rp. 75,000 while the weekend price is around Rp. 100,000. The place is quite comfortable with private bathroom, overlooking the beautiful beach of Santolo, and the soft spring bed. Last but not leats about the Santolo Beach, we will also find many persons who sells sea fish at affordable prices. Sea fish prices vary, approximately Rp. 20,000 per head. There, the tourists can directly eat the fish that served by the hosts or burn it themselves. Sea commodity is most numerous in Santolo such as cob, layur traditional name, and squid. If you want to buy fresh sea fish, you have to buy it in the early morning in the fish auction, bargaining with the seller is they key to get the cheapest price.
DescriptiveText Santolo Beach. Santolo beach is located in Pameungpeuk Garut, it is approximately 88 km from Garut. Although it's not as famous as Pangandaran and Pelabuhan Ratu, it has also beautiful views..
Welcome to Pangandaran Beautiful Beach Jumâat, 26 November 2022 0610 WIB Views Pangandaran Beach is reputedly the most beautiful beach in West Java and possibly in all of Java. It is Java`s answer to the beach resort destination of Bali and certainly the main west beach has much in common with Bali`s famous Kuta Beach. Pangandaran is a large fishing village situated on a narrow isthmus of land with Pangandaran National Park occupying the entire headland. This fishing village is part of the charm of Pangandaran because it is attractive and friendly with an abundance of fresh seafood available in the seafood market as well as in the many seafood restaurants. During peak times the village is also seriously lively with many bars and restaurants but it retains an innocence and simple friendliness that is no longer found in many parts of Bali. On either side to the east and to the west of Pangandaran village and the National Park isthmus are two long sweeping beaches of volcanic black sand. These east and west facing beaches provide Pangandaran with the unusual reputation as being one of the few beach resorts in the world where one can watch a beautiful beach sunrise in the morning and a stunning beach sunset in the afternoon. To provide an even more unique beach experience for beach lovers, there are beautiful white sand beaches located within the Pangandaran National Park and these can walked to or taken to by local fishing boat hire. Pangandaran Beach is a mecca for surfers as there are many famous surfing beaches and surf breaks within easy travelling distance. For the beginner, there are learn to surf schools and surf board hire available at Pangandaran Beach. The main beach kawasan is normally surf patrolled and is reasonably safe for swimmers and surfers. Whilst Pangandaran Beach is becoming increasingly popular with tourists it has long been the favourite beach playground for domestic tourists from Jakarta, Bandung and Jogjakarta. During the peak time festive times of Ramadan and Christmas/New Years as well as during the Kite Festival in July, Pangandaran Beach bustles with activity, excitement and entertainment. Pangandaran Beach is also the perfect place to experience the culture and heritage of the Sundanese people of West Java. The Sunda are the main people of West Java and have a cultural and artistic heritage that as rich as that of the Balinese people. Try to experience a local Sundanese dance concert or a wooden puppet show. The Sundanese are famous for the artistry and skill of the wooden puppets which are carved in this local kawasan. There is much to see and do in Pangandaran Beach including visits to the National Park, Green Canyon, Paradise Island, Pangandaran Waterpark, Batu Karas Beach, the seafood markets and local markets. Or, if it`s your preference, relax and enjoy the views, the beaches the friendly people and the quiet pace this charming and friendly place. Anda memiliki konten bakal ditayangkan di dan jaringannya seperti berita, opini, ruangan, artikel, berita foto, video, release Perusahaan atau makrifat tempat bisnis di Pangandaran. Kirimkan tulisan engkau melalui Kontribusi dari Anda Berikan Komentar Via Facebook Source
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InPangandaran visitors will like fine white beaches, blue ocean and fine seafood. Twelve kilometers before arriving at Pangandaran visitors will see a huge rock on the beach, which is called Karang Nini. Another place of special interest for nature lovers is a forest Conservation Park, close to the camping ground, which has basic facilities
These days, every city or region has done much marketing effort as one of the ways to elevate the number of visit of tourists. Building a strong positioning and creating innovation different to other cities are some of the ways. It can be realized by applying city branding in city planning. Pangandaran is one of the regions in Indonesia that has high natural and tourism potentials. These potentials become the foundation of a region in doing city branding so the city can achieve brand equity. The aim of this research is to analyze how city branding of Pangandaran is seen from the perspective of its tourists. The method used in this research was quantitative research. The sample of this research was 293 people. The data analysis technique used was the SEM method with the PLS approach. The result shows that attitude has a significant influence directly to brand preference. Brand equity has a significant influence directly to brand preference. Brand image does not have a significant influence directly to brand - uploaded by Arianis ChanAuthor contentAll figure content in this area was uploaded by Arianis ChanContent may be subject to copyright. Discover the world's research25+ million members160+ million publication billion citationsJoin for free Review of Integrative Business and Economics Research, Vol. 8, Supplementary Issue 4 135 Copyright ï 2019 GMP Press and Printing ISSN 2304-1013 Online; 2304-1269 CDROM; 2414-6722 Print City Branding Analysis to Pangandaran Regency A Review from Touristsâ Perspective Pratami Wulan Tresna Business Administration Department, Universitas Padjadjaran Tetty Herawaty Business Administration Department, Universitas Padjadjaran Arianis Chan Business Administration Department, Universitas Padjadjaran ABSTRACT These days, every city or region has done much marketing effort as one of the ways to elevate the number of visit of tourists. Building a strong positioning and creating innovation different to other cities are some of the ways. It can be realized by applying city branding in city planning. Pangandaran is one of the regions in Indonesia that has high natural and tourism potentials. These potentials become the foundation of a region in doing city branding so the city can achieve brand equity. The aim of this research is to analyze how city branding of Pangandaran is seen from the perspective of its tourists. The method used in this research was quantitative research. The sample of this research was 293 people. The data analysis technique used was the SEM method with the PLS approach. The result shows that attitude has a significant influence directly to brand preference. Brand equity has a significant influence directly to brand preference. Brand image does not have a significant influence directly to brand preference. Keywords city branding, brand equity, attitude, brand preference, brand image. 1. INTRODUCTION A city or region planning which aims at gaining a strong positioning in touristsâ mind can be achieved by applying city branding in the planning. City branding is a theoretical and practical approach that is the most accurate according to Kavaratzis 2004, moreover if talking about an image of a city Vermeulen, 2002. City branding has been known since the year of 19s when marketing practices often have done in urban Ward, 1998. It is done by a city to attract investors, tourists, and community who live in the city to invest Kotler, et al. 1999 so it can raise the city income to develop way better. A transition of consumer attraction to a product is no longer through the form of marketing like printed media or TV show Willmott & Nelson, 2003, but more to seek a memorable experience so the product that has more attraction is more personal, which means more demanding Schmitt, 1999; Tynan & McKechnie, 2009. Besides, abundant tourism potentials can be a key attraction in performing city branding. One of the regions which has this huge potential is Pangandaran Regency in West Java Province. Pangandaran has lots of tourist destinations and water destinations that are popular with their beautiful panorama and they are like a magnet to attract tourists. They include Pangandaran Beach, White Sand Beach, Batu Karas Beach, and other places. A judgment or review to a brand basically comes from consumer perspective, so is a tourist destination. Its judgment needs to be based on the tourists who come to Pangandaran Review of Integrative Business and Economics Research, Vol. 8, Supplementary Issue 4 136 Copyright ï 2019 GMP Press and Printing ISSN 2304-1013 Online; 2304-1269 CDROM; 2414-6722 Print so the positioning is made as in the consumersâ mind. Such perspective is seen from the aspect of brand equity owned by Pangandaran so in overall, it can be seen how city branding in Pangandaran is realized. Theoretically, brand equity is a multidimensional construct formed either from the influence of brand image or an attitude toward a brand Gomez et al. 2018. These two constructs become the key subjects that need to be observed to see their influence on Pangandaran as a tourist destination. In a research conducted by Gomez et al. 2018; Keller 1993; Faircloth et al. 2001, they see a relationship between attitude toward brand with brand equity existed, not significantly though, has a relationship directly. However, in tourism sector in their previous research, Gomez et al. 2018; Chang & Liu 2009; Gil-Saura et al. 2013; Barreda 2014; Koneenik & Gartner 2007 and Boo et al. 2009 state that brand image has an influence on brand equity in tourism sector. It also has an influence if it is reviewed from the influence between brand equity and brand preference Cobb-Walgran et al., 1995; Chang & Liu, 2009. As a popular tourist area in West Java, Pangandaran should keep doing development from various aspects so it forms city branding that is in a line with what is expected by both domestic and foreign tourists. It can be seen from a review done in the brand equity through attitude toward a brand both brand image and brand preference by the tourists in Pangandaran. 2. THEORETICAL REVIEW City Branding Literature in marketing is getting wider, not only discussing how to market a brand but also how to market a location or place. Trueman et al. 2001 explain that conducting an analysis to a city as a brand has become a need by considering various stakeholders involved in the city. However, it often becomes a question for some researches how could a city be treated as a brand?' Kavaratzis, 2004. Hankinson & Cowking 1993 answer that a brand is a product or service differentiator related to its positioning so the product or service will show their unique based on their function attribute and symbol values. This explanation answers the question how a city becomes a brand Ashworth & Voogd 1990, 1994 and Kotler et al., 1999 add that the explanation about a brand has a relationship with the aim of city management and marketing to identify the image of the city. Kavaratzis 2004 states that in the world of marketing, city branding creates a significant change in marketing perspective. Besides, city branding is comprehended to achieve a competitive advantage so it can increase the number of investment and tourists. The growing trend to increase the competitive advantage in a tourist destination is started since the 1990s when the globalization era started happening Berg et al. 1990; Kavaratzis & Ashworth, 2006; Kotler et al. 1999. A tighter competition would give a self-attraction for academics and politicians to develop their tourist destination and the city branding Page et al., 2015. There are several analyses from researchers who identify some types of city branding, like innovation and creative cities Marceau, 2008. Besides, there is a researcher who states that there is a relevant relationship between brand equity and credibility as well as attitude and brand or brand image Middleton, 2011. Sahin & Baloglu 2014 elaborate that in the global market, the competition between cities as a tourist destination has started to focus in unique attitude and brand image, memorable experiences, and branding development through word of mouth. Brand Equity Review of Integrative Business and Economics Research, Vol. 8, Supplementary Issue 4 137 Copyright ï 2019 GMP Press and Printing ISSN 2304-1013 Online; 2304-1269 CDROM; 2414-6722 Print In marketing, brand equity has been studied in some lately works that refer to city branding Jacobsen, 2012; Kladou & Kehagias, 2014; Lucarelli, 2012; Zenker & Beckmann, 2013; Zenker, 2011. There are some definitions of brand equity, such as what is said by Aaker 1991, 1996 who defines brand equity as a group of asset and the obligation related to brand, name, and its symbol that add or reduce values to a particular product or service. Yoo, Donthu, and Lee 2000 define brand equity as a selection between a product with or without brand and the same featured assumption. Keller 1993 divides brand equity into two categories financial perspective Hakala, Svensson, & Vincze, 2012 and consumer perspective Sartori, Mottironi, & Corigliano, 2012. A useful measurement to evaluate city branding is by using quantitative and qualitative components. Especially, they do an empirical application in some cities in Germany. Jacobson 2012 also focuses on some cities in Germany, learning two key components attribute and benefit. Lucarelli 2012 proposes a scenario of three dimensions to study brand city equity, namely element, size, and impact from city branding. Brand equity has been studied a lot as literature related to city branding Jacobsen, 2012; Kladou & Kehagis, 2014; Lucarelli, 2012; Zenker & Beckmann, 2013; Zenker, 2011. Brand equity measurement in Gomez et al. 2018 uses three key dimensions, namely brand awareness, brand loyalty, and perceived quality. Besides, brand image could be one of the measurements of brand equity. Brand awareness reflects consumer capacity in differentiating one brand to another Barreda, 2014; Gil-Saura et al., 2013; Sartori et al., 2012. Brand loyalty is consumer commitment to re-purchase or recommend a product or service used by other consumers Gomez et al., 2018. Perceived quality is a consumer assessment for a brand Zeithaml, 1988. In this research, there are three aspects to be observed, starting from attitude to brand, brand image. In the previous research, attitude toward brand is an evaluation given by consumers toward a product or brand by illustrating negatively or positively Hughes & Allen, 2008; Kotler & Armstrong, 1996. Keller 1993 indicates that consumers will dispose of a higher price to a brand when attitude toward brand is high. Besides, brand image is a consumer illustration of a product or service offered Biel, 1992. A strong brand image would give a positive impact on brand equity Boo et al. 2009. 3. RESEARCH METHOD The focus of this research is attitude toward the brand, brand image, brand equity, and city branding to Pangandaran tourists. The population of this research is the tourists who visit tourist destinations in Pangandaran Regency until September 2017 which is 2,120,272 people. The sample collected in this research is 293 respondents. The data analysis in this research uses Structural Equation Model SEM through SmarPLS version software. 4. RESULT AND DISCUSSION PLS analysis technique is conducted to test the variable of city branding, attitude toward the brand, brand image, and brand equity. In the first step of the data analysis, there will be outer model consisting of validity test convergent validity and discriminant validity and reliability construct. Outer model is a model that specifies a relationship between latent variables and indicators or it can be said that outer model defines how each indicator is related to its latent variables. Review of Integrative Business and Economics Research, Vol. 8, Supplementary Issue 4 138 Copyright ï 2019 GMP Press and Printing ISSN 2304-1013 Online; 2304-1269 CDROM; 2414-6722 Print Table 1 PLS Convergent Validity Test of City Branding Latent Variable Question No. Indicator Outer Loadings AVE Remarks City Branding P20 Pangandaran is an area known by Pangandaran people. 0,7633 0,6333 Valid P21 I will recommend Pangandaran to my acquaintance. 0,8261 P22 Pangandaran is the first choice when I go on holiday. 0,7968 Brand Equity P9 Pangandaran is an easily recognized place. 0,6865 0,5086 Valid P10 Pangandaran is being top of mind when talking about the beach. 0,5760 P11 Pangandaran is a special region. 0,7147 P12 Pangandaran is a region people want to go there. 0,7777 P13 Visit in the future 0,7662 P14 Pangandaran is a region that has lots of features. 0,7512 P15 Pangandaran is a tourist destination that has many facilities compared to other 0,6921 P16 Pangandaran is one of the best tourist destinations. 0,8077 P17 The facilities owned by Pangandaran get better time to time. 0,6122 P18 Pangandaran is a tourist destination that is worth to visit. 0,6705 P19 Pangandaran is a tourist destination liked by tourists. 0,7544 Brand Image P6 Pangandaran is known as a tourism city. 0,728 0,6918 Valid P7 Pangandaran is an attractive region. 0,8788 P8 Lots of tourists like to go to Pangandaran. 0,8792 Attitude Toward the Brand P1 Pangandaran is a tourist destination that is in a line with the identity of the 0,7275 0,6666 Valid P2 Pangandaran is a pleasant region. 0,8692 Review of Integrative Business and Economics Research, Vol. 8, Supplementary Issue 4 139 Copyright ï 2019 GMP Press and Printing ISSN 2304-1013 Online; 2304-1269 CDROM; 2414-6722 Print Latent Variable Question No. Indicator Outer Loadings AVE Remarks P3 Pangandaran can meet the needs of tourists. 0,8455 In all latent variables that have conducted measurement, the result shows that convergent validity on outer loading value has value > It shows that the construct has a high correlation so it can be said that the indicator has an ability to measure the latent variable that should be measured Sarwono, 2004. Except for question number 10 P10, it has value but still being said as valid Ghazali, 2006. Because according to Ghazali 2006, loading to is still accepted. Another result used for convergent validity can be seen from the value of average variance extracted AVE which shows that all latent variables are called valid because AVE value > Table 2 Reliability Test Result Remarks Brand Equity Brand Image 0,9018 0,7781 0,9186 0,8699 Reliable Source Processed Primary Data, 2018 In the reliability test result, a construct can be considered as reliable when the value of composite reliability and Cronbach alpha, as well as composite reliability, show the value higher than It can be said that all research variable constructs have been a fit measurement tool. The next step in PLS is conducting structural model inner model. In this step, there will be a relationship between constructs including R-square value, goodness evaluation of fit by seeing Q2 predictive relevance, and hypothesis test. First, the structural model sees R-square value to discover how big independent variables influence their dependent variables. Table 3 R-square Value Result Variabel R-square City Branding Source Processed Primary Data, 2018 City branding variable of R-square value result is It means the city branding of construct variability that can be explained by brand image, brand equity, and attitude of construct variability at the percentage of Meanwhile, the rest of is explained by other variables outside the research. Besides, the result of calculation by using Q-square predictive relevance will measure how good observation value by the model and also its parameter estimation. The result of Q2 achieved is which means Q2 value above zero proves that the model has predictive relevance. The amount of city branding construct can be explained by brand image, brand equity, and attitude of construct variability at the percentage of Review of Integrative Business and Economics Research, Vol. 8, Supplementary Issue 4 140 Copyright ï 2019 GMP Press and Printing ISSN 2304-1013 Online; 2304-1269 CDROM; 2414-6722 Print Table 4 Path Coefficient Original Sample O Sample Mean M Deviation Error T Statistics O/STERR Attitude Brand Preference Brand Equity Brand Preference Brand Image Brand Preference Source Processed Primary Data, 2018 Based on the hypothesis test in Table 4, it shows that in the first hypothesis, attitude has a significant influence directly toward brand preference. It is shown from the positive coefficient value at the amount of tcount > ttable > Next, in the second hypothesis, it shows that brand equity has a significant influence directly toward brand preference. It is shown from the positive coefficient value at the amount of tcount > ttable > In the third hypothesis, it shows that brand image does not have a significant influence directly toward brand preference. It is shown from the positive coefficient value at the amount of tcount > ttable < Attitude has a significant influence directly toward brand preference. It shows that Pangandaran as a tourist destination is a pleasant place. It is seen from a descriptive elaboration which states that tourists feel Pangandaran is a pleasant place and able to meet the needs of the tourists. Even though as a tourist destination that is in a line with its identity still lacks compared to other statements. This hypothesis result shows that given the tourists evaluate Pangandaran positively as a tourist destination, it implies a self-perspective to Pangandaran as a pleasant tourist destination. However, the result is not relevant to the previous research which states that attitude toward brand does not have a direct influence Gomez et. al., 2018; Keller, 1993; Faircloth et al., 2001. In Kellerâs research 1993, it is stated that attitude toward brand indeed is not directly related but it is a part of brand image. In contrast to what Keller 2001 says, the result of this research gives a new perspective that attitude toward brand is especially in Pangandaran as a tourist destination. Pangandaran has been popular with the main tourist destination; that is the beach. It makes domestic tourists mainly prefer Pangandaran as one of the regions to go on holiday in terms of the beach. An adhesiveness to what is memorized by a consumer to an object is a self-illustration toward a product or service. It is seen from the influence of brand equity toward brand which is in a line with the previous research Cobb-Walgran et al., 1995; Chang & Liu, 2009. Brand equity toward brand shows when the tourists of Pangandaran would go to the beach in West Java, they would say Pangandaran as the destination. Moreover, lots of tourists who in fact have been attracted to go to Pangandaran due to its features and facilities. Brand equity can be built not only due to a popular tourist destination but also supported by sufficient infrastructures. It makes Pangandaran the best tourist destination. In contrary to the previous explanation which states that the aspects in brand equity have influence toward brand. In the last hypothesis, it is found out that brand image does not directly have an influence toward brand which is not in a line with the previous research Gomez et al., 2018; Biel, 1992; Chang & Liu, 2009; Gil-Saura et al., 2013; Barreda, 2014; Koneenik & Gartner, 2007, and Boo et al., 2009. The tourists who visit Pangandaran have Review of Integrative Business and Economics Research, Vol. 8, Supplementary Issue 4 141 Copyright ï 2019 GMP Press and Printing ISSN 2304-1013 Online; 2304-1269 CDROM; 2414-6722 Print seen Pangandaran as a pleasant place to go for a tour. However, it does not mean Pangandaran is a tourist city for the tourists. Although Pangandaran has variously attractive tourist destinations, it does not make Pangandaran a tourist city. An indication of this disagreement could be because the tour offered does not spread to regional potentials. For instance, it should not only focus on the beach destination but also to regional potentials so there is a self-attractiveness to visit Pangandaran besides the sea. The formation of city branding of Pangandaran is finally done because the tourist destinations in Pangandaran have been recognized. It makes tourists feel that as a consumer in West Java and surrounded would choose Pangandaran when they want to go to the sea area. It has existed in the consumer mind as the main tourist destination in West Java. Besides, the tourists of Pangandaran also assess Pangandaran as a pleasant tourist destination even though no one considers Pangandaran as a tourist city. It should be one of the aspects improved by the government and the stakeholders to build city branding that Pangandara is a tourist city. 5. CONCLUSION The sample of this research is 293 people. The data analysis technique used is the SEM method with the PLS approach. The result of this research shows that attitude has a significant influence directly toward brand preference. The hypothesis results do not relevant to the previous research which mentions that attitude does not have a direct influence Gomez et. al., 2018; Keller, 1993; Faircloth et al., 2001. Meanwhile, Keller 1993 says that attitude toward brand indeed is not related directly but it is a part of brand image. Brand equity has a significant influence directly toward brand preference which is in a line with the previous research Cobb-Walgran et al., 1995; Chang & Liu, 2009. It is seen when the tourists of Pangandaran who would go on holiday to the beach in West Java would mention Pangandaran as their destination. Brand image does not a significant influence directly to brand preference. Some tourists who have visited Pangandaran consider it as a pleasant place for a tour but it does not mean Pangandaran is a tourist city. REFERENCES [1] Aaker, 1991. Managing brand equity New York. Free Press New York. [2] Aaker, 1996. âMeasuring brand equity across products and marketsâ. California Management Review, 38 3, 102-120. [3] Ashworth, G. J., & Voogd, H. 1994. Marketing and place promotion, in Gold J. 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Marketing places Europe How to attract investments, industries, residents and visitors to cities, communities, regions and nations in Europe. Financial Times Management London. [26] Kotler, P., Asplund, C., Rein, I. & Heider, D. 1999. Marketing Places Europe Attracting Investments, Industries, Residents and Visitors to European Cities, Communities, Regions and Nations. Pearson Education London, UK. [27] Lucarelli, A. 2012. âUnraveling the complexity of city brand equityâ A threedimensional frameworkâ. Journal of Place Management and Development, 5 3, 231â252. [28] Malhotra, Naresh K. 2015. Essential of Marketing Research A Hands-On Orientation. Essex Pearson. Review of Integrative Business and Economics Research, Vol. 8, Supplementary Issue 4 143 Copyright ï 2019 GMP Press and Printing ISSN 2304-1013 Online; 2304-1269 CDROM; 2414-6722 Print [29] Marceau, J. 2008. âIntroduction Innovation in the city and innovative citiesâ. Innovation Management, Policy & Practice, 10 2â3, 136â145. 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Bradford University, School of Management Bradford, UK. [36] Tynan, C., & McKechnie, S. 2009. âExperience marketing A review and reassessmentâ. Journal of Marketing Management, 25 5-6, 501-517. [37] Vermeulen, M. 2002. The Netherlands, holiday countryâ, in Hauben, T., Vermeulen, M & Patteeuw, V. eds, City Branding Image Building and Building Imagesâ NAI Uitgevers, Rotterdam, The Netherlands. [38] Ward, 1998. Selling Places The Marketing and Promotion of Towns and Cities 1850-2000. E & FN Spon London, UK. [39] Willmott, M., & Nelson, W. 2003. Complicated lives, sophisticated consumers, intricate lifestyles, simple solution. John Wiley & Sons Chichester. [40] Yoo, B., Donthu, N., & Lee, S. 2000. âAn examination of selected marketing mix elements and brand equityâ. Journal of the Academy of Marketing Science, 282, 195-211. [41] Zeithaml, 1988. âConsumer perception of price, quality, and value A means-end model and synthesis of evidenceâ. Journal of Marketing, 523, 2â22. [42] Zenker, S. 2011. âHow to catch a city? The concept and measurement of place brandsâ. Journal of Place Management and Development, 41, 40â52. [43] Zenker, S., & Beckmann, S. C. 2013. âMeasuring brand image effects of flagship projects for place brands The case of Hamburgâ. Journal of Brand Management, 208, 642â655. ResearchGate has not been able to resolve any citations for this publication. Valarie A. ZeithamlEvidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value. Propositions about the concepts and their relationships are presented, then supported with evidence from the literature. Discussion centers on directions for research and implications for managing price, quality, and Lane KellerThe author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the marketing of the brand. A brand is said to have positive negative customer-based brand equity when consumers react more less favorably to an element of the marketing mix for the brand than they do to the same marketing mix element when it is attributed to a fictitiously named or unnamed version of the product or service. Brand knowledge is conceptualized according to an associative network memory model in terms of two components, brand awareness and brand image a set of brand associations. Customer-based brand equity occurs when the consumer is familiar with the brand and holds some favorable, strong, and unique brand associations in memory. Issues in building, measuring, and managing customer-based brand equity are discussed, as well as areas for future purpose of this study is to analyze the application of city branding in five European capitals â London, Paris, Berlin, Rome, and Madrid â using a measurement model to link brand equity to its antecedents and consequences. The measurement model and structural model are estimated through partial least squares. An index, designated the City Branding Index CBI, is developed to quantify and compare the brand equity of the five European capitals selected. The findings show that the brand equity of the European capitals consists of the awareness and perceived quality of a city as a destination and the influence of attitude on the brand and brand image. The CBI reveals the existence of gaps among the five capitals in the four dimensions that compose brand equity. Because city branding is a useful tool for the capitals to gain competitive advantages, the results could allow city managing bodies and firms from the sector to evaluate each city's competitive position with regard to its competitors and to design strategies for each European Malhotra John HallM. ShawPeter OppenheimA lively, practical and concise text suitable for a one-semester course course in marketing research this book presents marketing research concepts in a highly applied and managerial way. Two of the authors are from Australian universities.
Nama: BELLA ERSA WILLIANAKelas : X MIPA 1Absen : 11
Pangandaran, one of Indonesia's well-known tourist destinations, has never been vacant when allowed to visit, even during the COVID-19 Pandemic. This study aims to understand the factors that that sustain visitors' interest in Pangandaran during the COVID-19 Pandemic. Qualitative description was used in this study by conducting semi-structured interviews with eleven visitors visiting Pangandaran during a pandemic. This study found five main factors that sustained visitors' interest in visiting Pangandaran during the Pandemic. First is the internal factor in traveling to the beach, longing for the atmosphere and nature of Pangandaran. Second is the distance, and the third is the popularity of Pangandaran. Four factors are the destination's affordable facilities, such as hotels and Restaurants. Last is the strategic location of the west and east coast meet at the same destination. Those five factors accumulated a strong power that sustains visitor's interest in visiting Pangandaran even in crises such as Pandemic Covid-19. Content may be subject to copyright. Discover the world's research25+ million members160+ million publication billion citationsJoin for free A preview of the PDF is not available ResearchGate has not been able to resolve any citations for this tourist satisfaction plays an important role in marketing tourism products and services. The purpose of this study is to examine the relationship between destination attribute importance and performance, travel motivation, and satisfaction. It is hypothesized that tourist satisfaction of a destination is a function of attribute importance, performance, and travel motivation. A nature-based resort, serving as a short-term family vacation destination in South-east Virginia, was used as the study site for this research. Factor analyses were employed to identify the dimensions of the destination attributes on importance and performance, as well as tourist motivations. The composite delineated factors were used as indicators to measure the overall tourist satisfaction in the regression analysis. The results revealed that friendly/quality services and lodging performance are significant factors in determining the overall satisfaction, whereas food and location are of significant importance in the satisfaction evaluation. Travel motivation, `family/friend togetherness' in particular, although not a statistical significant factor, practically explains its influence on the overall tourist satisfaction of a resort of people's travel motivations and its association with destination selection plays a critical role in predicting future travel patterns. The objectives of this study were to uncover the underlying push and pull factors of motivation associated with British outbound pleasure travelers as well as to identify key motivational factors that have significant effects on destination choice. Six push factors and five pull factors were found. âKnowledge seekingâ and âcleanliness & safetyâ were perceived as the most important push and pull factors respectively. The results of logistic regression analyses snowed that the British tend to visit the for âfun & excitementâ and âoutdoor activities,â Oceania for âfamily & friend togetherness,â and Asia to seek a ânovel experience.â The findings of differential motivational factors across seven destinations suggest that a destination can capitalize on its strengths with an optimal combination of push and pull factors to attract and retain the British Penelitian Suatu Pendekatan PraktikS ArikuntoArikunto, S. 2013. Prosedur Penelitian Suatu Pendekatan Praktik. Rineka And Limitations For The Development Of Rural Tourism In VojvodinaT BoskovicT RadovanT DaniloBoskovic, T., Radovan, T., & Danilo, T. 2013. Potentials And Limitations For The Development Of Rural Tourism In Vojvodina. Economics of Agriculture, 601, Minat Beli Merek Ekstensi. Semarang Badan Penerbit Universitas DiponegoroA T FerdinandFerdinand, A. T. 2002. Pengembangan Minat Beli Merek Ekstensi. Semarang Badan Penerbit Universitas Diponegoro, Mentalitas, dan Pembangunan Bunga RampaiKoentjaraningratKoentjaraningrat. 1993. Kebudayaan, Mentalitas, dan Pembangunan Bunga Rampai. Gramedia dalam Krisis Investigasi Informasi Terkait Risiko , Persepsi Risiko , Kecemasan Perjalanan , dan Niat Perjalanan pembelian produk wisata dan perjalananS NoviantiE SusantoR WidiyantiW RafdinalNovianti, S., Susanto, E., Widiyanti, R., & Rafdinal, W. 2021. Pariwisata dalam Krisis Investigasi Informasi Terkait Risiko, Persepsi Risiko, Kecemasan Perjalanan, dan Niat Perjalanan pembelian produk wisata dan perjalanan. Jurnal Ilmiah Pariwisata, 263, 252-260. Bisnis dan Pemasaran Aset Pariwisata. Guardaya Intimarta, 339A G SugiamaSugiama, A. G. 2014. Pengembangan Bisnis dan Pemasaran Aset Pariwisata. Guardaya Intimarta, 339. Sugiyono. 2016. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.
PangandaranBeach. The tour to Pangandaran Beach started on holiday last semester. We decided to go to Pangandaran Beach by our motorbike. That was very interesting tour. Riding a motorbike from my hometown, Cirebon, to Pangandaran Beach with my best friends made me feel exited. The tour to Pangandaran Beach began at 09.00 a.m. in the morning
Site Description, A. The location of Pangandaraan Beach in Indonesia, along Indian Ocean and consist of two beach, B. Transect line in low tide, and C. The activities at West beach Pangandaran Source publicationThis research was to assest of marine debris in Pangandaran beach. Marine debris sampled from 2016 and 2017 around west Pangandaran using Ocean Conservancy OC form to find information about distribution, abundance, and types. The result is debris on the West coast of Pangandaran is originally comes from settlements, tourists, traders, and fisherm...Context 1... located in the south of West Java province and become boundary to Indian Ocean. The PB is important for marine tourism, with boats being listed as operational vessels, mostly for fishing and tourism activity. PB is one the best for tourism in Indonesia with approximately 15 km for beach activities. PB consists of two main area, in the west as tourism activities and in the east as fisheries activity, that separates from MPA Marine Protected Areas. The shoreline is composed of sandy beaches and sand dunes covering the low backshore. Pangandaraan also links to open Indian Ocean with affected by monsoon, South Java Currents SJV and from rivers. This study was conducted at West Pangandaran Beach WPB, in the total of 5 stations 4 stations in May and was collected during May, August, and October 2017, respectively Figure 1. May and August represent tourism season and October represents fishing activities. Each station consists of 100-meter line transect and starts from a boundary of Marine Protected Areas MPA to WPB. The total of 500 meters respectively from transect one to transect five from km main tourism activities in west beach. This research use of Ocean Conservancy OC form see http// used to conduct site ...It is difficult to assess the characteristics of marine debris, especially on hard-to-reach places such as uninhabited islands, rocky coasts, and seashore cliffs. In this study, to overcome the difficulties, we developed a method for marine debris assessment using a segmentation model and images obtained by UAVs. The method was tested and verified on an uninhabited island in Korea with a rocky coast and a seashore cliff. Most of the debris was stacked on beaches with low slopes and/or concave shapes. The number of debris items on the whole coast estimated by the mapping was 1295, which was considered to be the actual number of coastal debris items. However, the number of coastal debris items estimated by conventional monitoring method-based statistical estimation was 6741 ± which was severely overestimated compared with the mapping method. The segmentation model shows a relatively high F1-score of ~ when estimating a covered area of ~ m2. The developed method could provide reliable estimates of the class of debris density and the covered area, which is crucial information for coastal pollution assessment and management on hard-to-reach places in problem of marine debris became a concern of world scientists that placed Indonesia as the second contributor of the world. Plastic litter that leaked from the land and came through the river is a major source of Indonesia marine debris. This marine debris is a serious threat for ocean and coastal ecosystems. The Ministry of Marine Affairs and Fisheries of Indonesia supports the Presidential Regulation to reduce the plastic litter to 70% by 2025 by developing numerical modeling of marine plastic litter trajectory. Using a user-friendly web portal interface, we can simulate the trajectory of marine plastic litter from different points of source at different seasons. Wind, current, and tide data were used to force the particle on the simulation. The result of the model was compared with the record of the real time movement of twenty drifters that were released from three rivers mouth. The development of this trajectory model will become a useful tool to provide the information of the movement of marine debris in Indonesian sea waters and beyond. Knowing the path and stranded location in each season will improve our policy of planning and mitigate the impact of marine marine debris MD has become a hot topic on Bali Island because it threatens coastal tourism sustainability. This study aims to investigate the spatiotemporal abundance and characteristics of MD on 14 touristic beaches in Bali Island. Sampling is carried out twice every season by adapting methods from NOAA's MD program. We found that the average MD abundance and weight were ± items/m2 and ± g/m2, respectively. Plastic dominated the MD based on abundance and weight Plastic bags, straws, and plastic cups are the most common items among plastics. The MD is originated from Indonesia and is dominated by land-based sources. The beaches are categorized as dirty in the rainy seasons and clean in the dry seasons. Statistically, the MD based on abundance, weight, category, source, and level of cleanliness varied significantly between Bay is a 150 km2 sea area which includes the waterfront of Serang City in Banten Province, Indonesia with several large rivers flowing into the Bay. The rapid development of industrial and commerce surrounds this bay added with population growth in Serang City have caused environmental problems. For instance, there has been a surge in the volume of domestic and industrial waste that has been dumped along several rivers and finally leaked into Banten Bay. This study aimed to spatially visualize the existing waste flow from residential area to the location of landfills in order to assist the local government in evaluating their waste management system, and to help prevent the waste leaking into Banten Bay and even further beyond. By using hydrodynamic modeling and ground truthing, we can predict the potential waste hotspots and the seasonal patterns of marine debris around Banten Bay and its surroundings. The results show that plastic litter originating from the Cibanten River will drift to the west during the east monsoon and will move to the east during the west monsoon. Based on this evidence, plastic litter from the Cibanten River estuary has the potential to spread further towards the Sunda Strait during the east monsoon and into Jakarta Bay during the west monsoon. We encourage cooperation among local governments in Banten and West Java throughout the watershed as well as with the Jakarta Provincial Government to establish an integrated waste management system to prevent the waste Almiza M P PatriaMusi River in the upstream and estuary is used for fisheries, transportation, industry, and settlement. These activities has potential to produce plastic waste with various types and sizes, one of them is macroplastic cm. This study aims to determine the distribution and abundance of macroplastic in the upstream and estuary of the Musi River. This study used a purposive sampling method with 6 stations, 2 stations in the upstream and 4 stations in the estuary. Macroplastic sampling used transect quadrants then sample is cleaned and dried, counted, identified and weighed for each type. And for macroplastic coverage by taking photos of each transect quadrant, then calculate the percent of coverage using the Point Intercept Transect PIT method. The results of this study indicate that the macroplastic abundance in the upstream and estuary of the Musi River ranges from 5-32 items/m ÂČ with an average weight of â gr/m ÂČ . Macroplastic types are dominated by plastics fragments, food wrappers, other jugs/containers, bags/films, and cups, while macroplastic coverage is dominated by bags/ assessment of quantity, composition and seasonal variation of fishing-related plastic debris was conducted in six beaches along the Kerala coast of India during 2017-2018. Plastic items were the most dominant type of waste constituting by number and by weight. In the total debris recorded, 5540 pieces 36% weighing kg were fishing related trash. On an average ± 12 fishing related items/100 m2, corresponding to mean weight of ± kg/100 m2 was recorded from these beaches. Results indicated that the fishing-related plastic items were concentrated four times more in the beaches with higher fishing intensity, as compared to the other beaches. Also, the concentration of fishing-related plastic was recorded higher in the post-monsoon season compared to the lowest during monsoon, which was significant with p-value < The results emphasize the role of fishing activities in the generation of marine litter.
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descriptive text about pangandaran beach
